A proposed pop-up that brings Xylys into the metro tech parks. One kit. Sales on the day. Every name tied back to revenue.
A Xylys 25th Hour lounge, inside the building at lunch. One small, designed space, built on the idea a watch brand owns: precision. People play, try one on, and buy in a single visit.
Each beat does one job, then hands the visitor to the next. One path, not five touchpoints.
Stop the chronograph at exactly 10.000 seconds. A light-bar reflex game with a live leaderboard that builds a queue through the lunch rush.
Score and reward unlock once the visitor shares name and phone on a tablet. Out comes a unique code. Everyone wins something small; the big discount stays rare.
The host fastens a watch on, hands over a mirror, and lets it stay there. A strap bar to build the look, a loupe to read the Swiss movement up close.
Pick a word, Relentless, Audacious, Precise or Different. Take home a branded photo, plus a copy on WhatsApp. It is about them, so it gets shared and it stays on the desk.
A glass case holds the day's hero piece at its best price, unlocked only by finishing the flow. The Titan store team closes the sale on the spot, engraving included.
The reflex game that pulls the lunch crowd and sets the theme.
Details shared, a unique coupon issued, the interaction made trackable.
Wrist time with the hero pieces, where interest turns into a decision.
The keepsake that locks the email and keeps the brand in view.
The locked case opens on the day's hero piece, and the sale closes.
People buy a watch once they have worn it. So the booth is built for wrist time, and for the small touches that turn a try-on into a sale.
The same experience, two looks. A premium kit that builds inside, or a mobile stand that parks outside and opens in minutes. Both go up and down fast.
A dark, premium lounge inside a food court or atrium. The look across this page.
A compact Xylys vehicle that parks at the plaza and opens up. It turns heads and pulls its own crowd.
A clean modern van or a polished trailer, same brand colours. Both carry the game, the try-on counter, the photo moment and the offer.
Wheel the cases in. Lay the base, drop in the three zone frames.
Clip on the panels and skins, mount the screens and tablets, power on.
Set the watches and the Vault piece, load film and merch, brief the team, open for lunch.
Reach reads two ways: the daily campus workforce, and the number passing a central food court at lunch. Sourced where measured, modelled where not. Basis below.
| Park | Major tenants | Daily workforce | Lunch reach | Fit | Phase |
|---|
Basis: Embassy REIT and DLF data, market reports and footfall analyses. Gurgaon's Cyber Hub is the one measured node, 1.5 to 2 lakh a day; other figures model 15 to 25 percent of the workforce at peak. Single-developer parks approve fastest, in 3 to 6 weeks, and an anchor-tenant co-brand can make a paid slot subsidised.
Value goes into add-ons and easy payment, not markdowns. On a premium watch, anything past about 20 percent off dents the brand and trains people to wait. So we lead on how it is paid and what comes with it.
A ₹30,000 watch reads as about ₹2,500 a month. Most festive premium buys in India run on no-cost EMI. The real unlock at this price.
A spare strap, a travel roll, or the Xylys watch stand with the watch. Adds value, keeps the price and the brand intact.
A name or date on the case back. Personal, and a reason to buy here, not later.
A fair, in-view valuation toward an upgrade. Titan has shown the trust in the exchange, not its size, is what converts.
A limited piece or first look, only at the booth. Real scarcity lifts same-day decisions and stays premium.
A small event-only saving, 10 to 15 percent, as an amount off. Enough to tip a decision, not enough to cheapen the watch.
The store team closes the sale at the booth, with billing ready.
For anyone not buying on the day, the offer follows them home.
A working model at a site with about 12,000 reachable over a three-hour peak. Assumptions sit under each figure, so they can be checked. Online sales come on top.
We trade a few details for the keepsake and the offer, then follow up on WhatsApp, where India actually reads. That makes the pop-up accountable, and the audience useful after the kit packs up.
A short form at the data gate, traded for the keepsake and the offer.
A one-time code per visitor, tagged by city and date, good in store or online.
Every order traces back to a park and a day, so footfall maps to sales.
A personal message brings back the watch they tried, with their offer.
Three details required, the rest an optional "find your watch" step. Consent is a separate, unticked opt-in, logged with date and source, per the DPDP Act. The watch tried and the occasion are what make the follow-up personal.
A WhatsApp thank-you with the keepsake photo and the code, while the visit is fresh. WhatsApp gets opened far more than email here.
"The watch you tried is waiting." The exact model, the EMI in plain numbers, the offer. The piece they handled converts far better.
A last nudge before the code expires. After that the record feeds retargeting and the next city.
The gift should feel like Xylys and earn a place on a desk or a wrist, not a drawer. Every piece ties to the watch, and the visitor picks a word or colour to make it theirs.
A proper microfibre cloth in a branded sleeve. Useful from day one, in a drawer people open often.
A small enamel pin for a bag or a lanyard. Collectible, and a quiet marker of the day.
A leather or NATO strap in a colour they pick. Changes the look, gets worn.
A slim spring-bar tool to swap straps at home. Useful, and true to a brand built on precision.
A brushed-steel stand that cradles the watch at the desk or bedside. The kind of thing people keep for years.
One personal thread runs through it. Each visitor picks a word, Relentless, Audacious, Precise or Different, that carries across the engraving, the photo and the gift.
We handle access, production and the floor. Titan brings stock, collaterals and the store team. The next step is one pilot site and a costed plan.
